What You Get
All participating hobby shops will receive a FREE, all inclusive, merchandising kit to participate in the promotion for a 32-day period which must take place between Sept. 1 and Nov. 30, 2011. The kit includes promotional material, t-shirts and over 100 daily and weekly prizes In addition all stores receive a Grand Prize (autographed card) to award their in-store winner. Your only requirements are to display the promotional poster and/or counter card, run the program, submit the name of your store winner into the national sweepstakes and complete a short evaluation form at the end of the program.

Step 1
Customer can enter by purchasing a pack of 2011 Panini NFL Cards. This includes such popular brands as; Prestige, Donruss Elite, Classic, Score, Certified, Absolute and many others. There is a no-purchase-necessary option as well (see official rules for details). Display these rules in a visible location in your shop. Since Panini is the exclusive presenting sponsor of the program this year, we ask that you only offer entry into the contest for collectors purchasing Panini NFL cards.

Step 2
To win, the customer must open a pack they have purchased in front of a store employee. If they "pull" the highlighted Panini NFL Player of the Day or the Wild Card (Newton or Ingram) they win a prize. We recommend allowing each customer to only win one prize per day. Award them a prize (pack of cards, etc) and enter their name on the winners list. If a customer buys a box of Panini NFL cards but does not want to open it in the store, it is acceptable for you to award them a prize and enter their name on the winner's list. In a box they will surely uncover the Panini NFL Player of the Day or one of the wild cards.

Step 3
Four times during the promotion randomly select one of your daily winners as a weekly prize winner. Award all necessary prizes to all "weekly" winners. You can create a weekly prize package from the items in your merchandise kit

Step 4
At the conclusion of the 32-day promotion, randomly select one of your four weekly winners as the Panini NFL Player of the Month winner. Award them the grand prize (autographed card) and any other prizes you want to include from the kit.

Step 5
Submit store grand prize winner into national sweepstakes.